An Interview With Bradlee Roffers: Style, Entrepreneurship And Flexibility In The Stella & Dot Sales Model

I read a great piece a few weeks ago about Stella Dot CEO and Founder Jessica Herrin, and how’s she’s breathed life into the otherwise stale business model of direct marketing. I wanted to learn a little more about how one of the 30,000 Stylists (sellers) has added to the pool of over $200 million in sales. I also wanted to learn about leadership within the company, and how people become “successful” within this model.


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