Harnessing The Three Rules

Why do some companies achieve exceptional performance while so many others struggle to survive?

CFO Insights: Harnessing the three rules

For decades, management studies have sought to identify the qualities that distinguish the truly great companies from the rest. Such studies often have focused on what actions companies and their leaders have taken to achieve high performance—actions that can’t necessarily be replicated by other organizations for various reasons.

Perhaps a more useful guide is how exceptional companies think and how the decision-making rules they seemed to use propelled the truly great performers into long-term success. In their new book, The Three Rules: How Exceptional Companies Think (Portfolio/Penguin, May 2013), authors Michael E. Raynor, director, Deloitte Services LP and author of The Strategy Paradox, and Mumtaz Ahmed, chief strategy officer, Deloitte LLP, identify three rules that capture how high-performing outliers deliver superior performance over the long run.

In this issue of CFO Insights, we discuss the three rules and offer key takeaways for CFOs and their finance teams.

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